Guides for people who buy media for a living. No beginner definitions, no filler — the things that actually decide whether a campaign spends, learns and scales.
Reusing a template across accounts looks harmless and fails the whole import. Four checks that take a minute and save an afternoon.
November 1, 2026 · 6 min read DiagnosticsTemplate version, header language, decimal places, the id: prefix, creative names. The complete list of what fails an import, ordered by how often it is the actual cause.
October 29, 2026 · 9 min read WorkflowMarketing API access is not a setting you switch on — it is a developer application that gets reviewed. Until then, there are two other ways to launch a hundred ads.
October 25, 2026 · 8 min read WorkflowEvery API-based launcher asks you to authorise your ad account. On an account you are renting, that is usually impossible — and where it is possible, it is often still the wrong move.
October 22, 2026 · 7 min read ComplianceHow to find the actual rejection reason, what really gets rejected, and why experienced buyers appeal almost everything: the automated reviewer misfires on compliant ads constantly.
August 3, 2026 · 7 min read CreativeTikTok creative loses about half its effectiveness in three days. Which metrics move first, how many creatives an ad group needs, and what to change before rebuilding a concept.
August 1, 2026 · 6 min read DiagnosticsAn expensive CPM is usually fixable. A surprisingly cheap one is often worse news — and the placement breakdown explains most cases in under a minute.
July 31, 2026 · 7 min read ComplianceThe real triggers behind suspensions, the difference between the 30-day and 180-day windows, and the one action that makes a ban permanent.
July 26, 2026 · 8 min read StructureWhy CBO destroys creative tests on small budgets, how to structure a clean ABO test, and the exact point to promote a winner.
July 17, 2026 · 7 min read OptimizationHow to budget so an ad group can actually reach 50 events, what to optimise for when the goal event is too rare, and the point where a group stops being worth saving.
July 8, 2026 · 7 min read DeliveryThe ad group says Active and spend reads $0.00. Nine real causes in the order you should check them — the first four explain most cases.
June 27, 2026 · 8 min read WorkflowTikTok's built-in Bulk Import/Export explained: how the workflow runs, where the 150-column template breaks, and what it costs in real time.
June 15, 2026 · 6 min read